Branding, Identity design
Via Group is a company with two major profiles: wood manufacturing and support in partner developing. Our aim was to create an identity which reflects the high standards and professionalism Via Group represents.
Via means road in Latin. The main element of the visual identity is a slanted line which is multiplyed and mirrored to create the logo and patterns of different textures and densities. This implies the theoretical and practical construction of diverse processes in the work of Via Group.